Quick commerce or Q-commerce is a type of e-commerce that delivers orders quickly, often within an hour. They manage fast deliveries with the help of dark stores - mini warehouses strategically placed in high demand neighbourhoods.
Key players making up India's $7-billion quick commerce market (as of November 2025):
- Blinkit leads with a near 50% share and 1500+ dark stores in 100+ cities
- Swiggy Instamart - 1000+ dark stores in 100+ cities
- Zepto - 900+ over 60 cities
- BigBasket 700+ dark stores across Tier-I and Tier-II cities
- JioMart - 600+ dark stores, 3,000 stores servicing 5,000 pin codes in 1,000+ cities
- Flipkart Minutes - 500+ dark stores in 30+ cities
- Amazon Now - 230 to 250 with plans to open two new micro-fulfilment centres (warehouses/stores) daily
Blinkit, Zepto, and Instamart together control over 90% of the quick commerce market. Operating in more than 130 distinct cities, they collectively reach about 20-25% of India’s population or roughly 280 to 350 million people, primarily in urban areas.